Consumers would have more control over their personal data under Senate bill
Indiana consumers will have much more control over how businesses store and sell their personal information under a bill that was approved by a Senate committee on Thursday.
Although the measure, if it becomes law, would not come into effect until 2024.
Sen. Liz Brown (R-Fort Wayne) said there’s nothing wrong with companies monetizing customer data — but only if that data is aggregated, meaning you can’t link it to individuals via their name, address or email.
Under his bill, SB 358consumers can find out from the companies what data they keep, correct any inaccurate information in that data, tell the companies that they’re not allowed to sell or use that data for targeted advertising, and once a year ask companies to delete their personal data.
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Scott Barnhart is the director of the consumer protection division of the Indiana attorney general’s office. He testified in favor of the measure.
“This bill attempts to strike a balance between recognizing the existence [business] model and allowing consumers to opt out — to take control of the data, to take control of their information,” Barnhart said.
The bill is heading for the entire Senate.
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